About us
About the IWC Industry Awards
The International Wine Challenge UK Industry Awards were launched in 1991 to recognise and reward the outstanding achievements of the UK wine trade.
Each year, we celebrate the incredible achievements of the inspirational people behind the UK’s most innovative wine retailing businesses. Not only do they reward the work of merchants, educators, distributors and agents, all those who contribute to bringing the joy of wine to the UK consumer, but they also generate promotional and business opportunities for the winners.
Entries for the International Wine Challenge Industry Awards 2026 are now open. If you or your business has delivered innovation, excellent results or demonstrated leadership in your specialist area over the past 12 months, this is your opportunity to showcase these achievements and be recognised. Don't let your achievements go unnoticed. Submit your entry before the deadline and stand out among the best in the industry.

Judging
The IWC Industry Awards' judging process stands out as one of the most thorough, rigorous, and esteemed processes in the wine industry, ensuring that our awards maintain the highest level of respect and recognition. Our objective is to offer entrants a comprehensive evaluation of their business while ensuring that all awards are distributed fairly and meritoriously.
A panel of expert judges is hand-picked by the International Wine Challenge to decide the winners.
The judges draw up a shortlist from the entries for each category. The judges can disqualify an entry if it fails to meet the criteria. They can also reassign an entry to a different (or extra) category if they consider it appropriate. Each category is judged against the criteria outlined in the category entry form.
Judging will take place in early June 2026. The finalists in each category will then be shared and published here. The winners will be revealed at the IWC Awards Dinner at the Guildhall on September 8th, 2026.
2025 Judging Panel
We were delighted that the following judges joined the panel in 2025.
Our Sponsors
Sponsors of the IWC Industry Awards UK enjoy numerous inclusions throughout the year including brand exposure at IWC judging, participation at the awards event, product tasting opportunities, announcement inclusion, and an invitation to attend annual IWC Sponsors networking day.
Become a Sponsor
Sponsors of the IWC Industry Awards UK enjoy numerous inclusions throughout the year including brand exposure at IWC judging, participation at the awards event, product tasting opportunities, announcement inclusion, and an invitation to attend annual IWC Sponsors networking day.
Contact us
For any further information regarding the International Wine Challenge Industry Awards 2026, please contact Lucy Marcuson, lucy@iwcevents.com
If you are keen to become a part of the leading competition recognising the best in the UK drinks industry, please contact Lee Sharkey, lee@iwcevents.com to discuss partnership opportunities.












