About the IWC Industry Awards

Each year, we recognise the incredible achievements of the inspirational people behind the UK’s most innovative wine retailing businesses.

The International Wine Challenge (IWC) is celebrated worldwide for its rigorous and transparent judging process that ensures only the finest wines are awarded.

The IWC UK Industry Awards were launched in 1991 to recognise and reward the outstanding achievements of the UK wine trade and the same level of integrity of judging is applied to these awards. Not only do they reward the work of merchants, educators, distributors and agents, all those who contribute to bringing the joy of wine to the UK consumer, but they also generate promotional and business opportunities for the winners.

The 2025 Awards have evolved slightly since last year ensuring they remain relevant to an ever-changing industry and challenging economic backdrop.  

The entry process is streamlined allowing entrants to receive statistical feed-back on their performance in relationship to peers, which will be anonymous and provides equal benefit to all that enter.